A little bit about Audra James and what we do
WHAT DOES AUDRA JAMES STAND FOR AS A BRAND?
Audra James is a modern natural beauty brand that creates luxury botanical products for skin, body, hair and wellbeing.
WHAT SETS YOU APART?
My 25 years experience both as a therapist and product formulator treating skin and stress. In that respect, Audra James products are quite unique as they are also a professional range used in treatments. As well as my experience, we have reputable suppliers of ingredients that I've worked with in that time. Ingredients and correct formulating and not 'over-formulating' are the key to creating products that work. I also believe that a knowledge of chemistry and anatomy is an essential part of product formulation. Products are also formulated in-house by me and are never outsourced.
WHAT DOES WELLNESS MEAN TO YOU?
Taking time every single day to create mini rituals that relax, refresh and revive skin and senses. My whole business and range and philosophy is based on this. Rather than waiting until you feel stressed, incorporating mini relaxation rituals throughout your day helps you to feel calmer when you become stressed. Aroma-therapeutic products work beautifully for this.WHAT ARE YOUR BIGGEST PRODUCT SELLERS?
Definitely the skin range - people see amazing results and effectiveness. It's not uncommon for someone to say that my skincare has changed their skin completely and also because of that, their life. Anything that helps people feel less stressed is also a huge seller. you can't really treat one without the other
APART FROM YOUR EXPERIENCE, WHAT ELSE SETS YOU APART FROM OTHER BRANDS?
My absolute belief that the less you do to your skin, the better it looks. This relates to not only the amount of products you use but also the number of ingredients in each product. I have a saying that 'complicated skincare = confused skin' and I believe this with a passion because it's what I've seen over and over. Treating skin gently but with effective raw and unrefined natural ingredients (this makes a massive difference) is what works over time. My products are super concentrated formulas without any of the 'fillers' that weaken the effectiveness. Because of my formulating experience, I'm also able to create Bespoke Blends for very specific skin and wellness issues.
THERE HAS BEEN A HUGE GROWTH IN PRODUCTS FOR WELLNESS, WHY DO YOU THINK IS IS?
I think people are looking at ways that they can not only look better but feel better. The two have now combined and a whole new area of beauty has emerged. For me, this is nothing new as this is how I've always worked.
WHAT DO YOU SEE NEXT IN THE AREA OF NATURAL BEAUTY AND WELLNESS?
I think both areas will definitely keep growing. Natural beauty is modern beauty which encompasses mind, body and skin and is definitely here to stay. I also think there will be a huge demand for brands that have both experience and knowledge that can be trusted.